A Furniture store has taken over a Moscow cinema, allowing theatergoers to enjoy comfortably not in seats but instead on bed.
The Swedish furniture giant "IKEA replaced a movie theater's seats with beds in its Russian "awake love" campaign
' The theater in Moscow suburb of Khimki ,turned into a big bed hall, allowing people to watch movies while, lying in bed ,with comfort of home.
The campaign is modeled after  ; a similar event in 2010 in Paris music hall.
MOVIE ON BED
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